A new name for Pure Risks Limited
Pure Risks Limited to rebrand as PIB Insurance Brokers
A new name for Pure Risks Limited
From 1st October 2024, Pure Risks Limited will become PIB Insurance Brokers.
Pure is already part of PIB Group and is known for providing a diverse range of insurance products across many sectors. This move follows our strategy to align many of our retail brokers under a single brand to enable us to simplify our offering to clients whilst still maintaining what makes each broker special.
The underlying legal entity from which we trade will remain as PIB Risk Services Limited. There will not be any change in the ownership as Pure is already a trading style of PIB Risk Services Limited within PIB Group. The existing team at Pure will remain the same and clients can expect to continue to deal with their usual contact, providing the same friendly and professional service as before, just under a new name.
What’s more, as PIB Insurance Brokers, they will continue to have access to a wide range of experts across many different industry sectors and insurance types. They’ll also remain able to draw on the skills of colleagues in PIB Risk Management and PIB Employee Benefits to provide their clients with important services beyond their insurance needs, should they need them.