PIB Insurance Brokers announces appointment of Luke Giddings as new Director of Trade Credit and Surety
Building a strong culture as the team expands
We are pleased to welcome Luke Giddings as our new Director of Trade Credit and Surety. In this key leadership role, Luke will oversee the company’s Trade Credit offering and lead the team towards their growth ambitions.
With over 12 years of experience in trade credit and financial services, Luke brings a wealth of expertise in credit risk management, business development, and client relationship management. Prior to joining us at PIB, Luke held leadership positions at both Coface and Atradius predominantly within sales.
Luke commented: "PIB embraces innovation and values forward-thinking approaches. Joining a business that is agile and future-focussed is a fantastic opportunity for me, and I’m looking forward to contributing to the business’ continued growth and impact in the industry."
With plans to expand the Trade Credit team, Luke is committed to continue building strong culture and making sure the whole team feel like they are part of the exciting journey they’re on. As a fundamental of PIB’s beliefs, collaboration and being a part of business’ journey is vital to success. Luke is known for his client focus and urges businesses to engage early to avoid challenging transactions and limit exposure to bad debts.
He continued: “Trade credit insurance is a critical tool for businesses that rely on extending credit to their customers. It safeguards against the risk of non-payment, ensures stable cash flow, facilitates expansion, and enhances access to financing. With the increasing complexities of global trade and economic uncertainty, having TCI in place not only reduces financial risks but also empowers businesses to grow with confidence, knowing they are protected against unforeseen events.”
Luke is keen to encourage future leaders into the business, championing this as an interesting career choice with a diverse range of opportunities – where no two days are the same.
Alycia Thomson, Managing Director, PIB Specialisms, commented: “"I am incredibly excited to welcome Luke to the PIB Specialisms team. His deep understanding of the trade credit insurance sector will undoubtedly strengthen our capabilities and help us achieve our strategic goals. Luke’s expertise positions us strongly for future growth and success. I look forward to working closely with him as we continue to deliver exceptional service to our clients and drive innovation across the region.”
Luke concludes: “With a focus on innovation, customer service, and tailored solutions, we help individuals and businesses navigate risk and achieve their financial goals. It’s an exciting time to be part of PIB.”